Social Media and Mobile Marketing 2010

In 2010, social media and mobile marketing will be important to many companies.
Several studies show that more and more companies are increasing their budgets for social media and mobile marketing. Marketing budgets have been reduced by the economic crisis, but still innovation leads to progress.

Mobile marketing is smart!
Currently, several campaigns refer to a simple website and the developments in mobile Internet remains unexploited. There are several commercials that refer to a normal internet website, while a computer is not always at hand for the consumer. A mobile phone on the other hand, is always nearby. A consumer experiences a normal web site as not user friendly. The loading of a normal site is long and the website contains too much unnecessary information. The vertical menu on the mobile phone is valued (a consumer navigates from top to bottom).
And so the needs and capabilities of the mobile phone of today must be used.

Forecast for 2010
In 2010 it is expected that more organizations will develop mobile websites tailored to the mobile phone and integrate it into their advertising campaigns.