Twitterday: Twitter with results

Today is Twitterday because twitter exists exactly four years today! (March 21, 2010). Twitter could bring companies a lot if it is properly used and embedded. It could give organisations knowledge, inspiration and feedback. Therefore, I will bring you into the world of Twitter! A question that I think lives in many companies. It was decided to go on twitter to increase marketing objectives, expanding the target group and to make this target group more involved with the brand and the products. Only how to use Twitter as an organisation? As with any communication medium an organization should consider the deployment of a medium. Twitter should indicate a clear goal, that could be measured. In addition, it should create clarity for your target audience. Using Twitter as an organization is obviously different than using twitter as a person. I think you can use Twitter in three ways: passive, active and reactive.

Passive use
Passive use covers monitoring of the online reputation and is very is important for companies. What is being said about your business and is this attention positive or negative?

Reactive use
It feels good for the consumer to notice that his criticism is heard and used. Consumers will often criticize your organisation when you give feedback to your target group about what you do with the criticism. Many organisations are not so eager for this approach. Creating a platform for whining seems negative. They complain anyway. The best thing you can do is to make sure that they do this to you! Create a twitter account where people can communicate with you, and use it to provide feedback. Give the audience faith in you as an organisation and then get it back from them.

Active use
The company maintains its reputation online and gives feedback to what they do with criticism. A next step would be to ask for criticism from your audience! Get information from them, Crowd Sourcing via Twitter.

What certainly not to do…
Overwhelmingly presence online can damage your online reputation. If you continuously say that you have a new product, people experience this as annoying. By responding on anything "because it is the company policy" a reaction can be experienced as meaningless. Take your audience seriously. Use twitter, but sparingly.