Guerrilla marketing could be regarded as the domain of advertisers. However, the combination of social media with guerrilla marketing is attractive for some companies. Not just selling a product but also selling a brand, creating an image or build identity can be supported through guerrilla marketing.
A creative action is suddenly World news and when it is coordinated properly it can have a very significant impact. Social media thereby filling the gap between the mass media and local communication. In addition, you can use social media more directly for your target audience and it keeps your communication more efficient.
A good example is one of Unicef. UNICEF Finland wanted to create awareness for children's rights. To start a discussion, they have simultaneously put down strollers with sound equipment in the cold in 13 different cities. The stroller made baby sounds and there seemed to be no owner. In the stroller was a note: “Thanks for your concern. We hope that there are more people out there like you”. (see the film on YouTube). The action was a huge success - not only online but also through TV, radio and newspapers. Because of that, the action reached a range of 80% of the Finnish population within 2 days.
Geen opmerkingen:
Een reactie posten